Crappy ads.....

So whilst flicking through Elle magazine, I came across an ad for Max Factor Colour Elixir Lipstick.....

apparently it gives you "instantly smoother lips*"

That little asterix is v important.. as in tiny white print at the bottom of the ad it says....

"*vs bare lips"

I mean c'mon... it doesn't take a rocket scientist to work out that when you are wearing lipstick your lips are going to be smoother than when you have bare lips!